In the late 1990s, it became apparent that certain niche markets had a need for a more cost-sensitive, less complex computerized engraver than those being offered through the another product line. The iMARC Pet Tag Engraver, targeted to pet shops, vet clinics, and equestrian retailers, was developed with this need in mind. In September of 2002, the first iMARC Pet Tag Engraver came off the production line.